Style as self-expression
We create affordable T-shirts with visual messages that reflect the inner world and mood of Generation Z and millennials. For us, clothing is not just a trend, but a language in which a person expresses themselves to the world.
Combining runway aesthetics with personal stories, we transform fashion ideas into meaningful pieces: where magic is transformation and creativity is a form of self-expression.
How It All Began
The brand's concept was born in 2024 from the feeling that between mass-market and luxury logos, there was little room for an identity—one that says, "This is me, and this is my story."
"I'm Lana, and this brand is my creative response to fast fashion. I wanted clothes that are perceived as a message, not noise. Something thoughtful, aesthetically pleasing, and emotionally sincere."
We started where identity lives today:
in the inner world, digital space, cultural shifts, and personal symbols. Our process reflects the following:
- researching trends and emotional stories,
- sketching ideas by hand,
- refining them with AI as a creative collaborator,
- printing each piece on demand.
Our T-shirts are wearable stories—created for those who feel deeply and express their feelings openly.
Thus, our first four collections were born: Witch Core, Tender Thoughts, Identity in Action, and Data Muse — four different ways of saying: your style is your language, your art, your spell.
Why Our T-Shirts Make Sense for You
Why Our T-Shirts Make Sense for You
Each design starts from original artwork — AI-assisted or hand-drawn — filtered through current runway trends and niche aesthetics. You get tees that feel editorial, not generic.
Premium Looks, Accessible Price
Soft cotton, clean fits and art-level graphics at a price that doesn’t mimic luxury markups. You pay for design and quality, not for a logo tax.
Focused Themed Drops
We release small, tightly curated drops around clear worlds — witchy core, astrology, mental health, techwear, fashion activism. It’s easier to find “your vibe” without scrolling through hundreds of random designs.
Integrated style guide
Lookbooks, blog stories and outfit ideas help you see how each tee works in real wardrobes — from casual streetwear to “runway but make it every day”.
Made-to-Order Production
Your piece is printed when you order it. No dusty stock, less waste, and fresher prints — a modern alternative to overproduced fast fashion.
Human + Tech Creativity
We combine intuition, hand-drawn textures and AI tools to explore visuals you won’t find in mass-market catalogs — keeping the brand both experimental and wearable.
